Consulting as a Business Strategy in the Company MB Industrias y Servicios S.A.S.

Authors

  • Willington Sanguino Navarro Universidad de Pamplona. Cúcuta, Colombia , Universidad de Pamplona. Cúcuta, Colombia
    • Nubia Esmeralda Arias Duque Universidad de Pamplona. Cúcuta, Colombia , Universidad de Pamplona. Cúcuta, Colombia
      • Freyman Mauricio Botia Ramirez Universidad de Pamplona. Cúcuta, Colombia , Universidad de Pamplona. Cúcuta, Colombia
        • Angelica María Tavera Chaparro Universidad de Pamplona. Cúcuta, Colombia , Universidad de Pamplona. Cúcuta, Colombia

          DOI:

          https://doi.org/10.52143/2346-1357.1034

          Keywords:

          company, diagnosis, objectives, strategies, opportunities

          Abstract

          MB Industrias y Servicios SAS is an entity that is part of the textile industrial sector and specializes in the manufacture of footwear materials. This company was selected to carry out a comprehensive strategic business consulting. The consulting process was based on an in-depth assessment and detailed analysis of the current state of the company, with special attention to the identification of risk factors present in its operation. The main objective of this consultancy was to provide positive conclusions in an indirect way, oriented to support the decisions that the managers will make to achieve the established organizational objectives and maintain competitiveness in the market. Throughout this process, data related to the company was collected and thoroughly analyzed. The purpose was to make a general diagnosis and offer an integral action plan that provides management with support in decision making.

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          2025-03-31

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          Consulting as a Business Strategy in the Company MB Industrias y Servicios S.A.S. (2025). Negonotas Docentes, 25, 7-17. https://doi.org/10.52143/2346-1357.1034